Juan Figuera← Home

Experience

2019 → Now

American Express Digital LabsNew York, NY

Director, Product Management

Leading AI personalization and membership products inside the Amex mobile app. Built and mentored a team of product managers across membership and AI initiatives.

  • Dining & Hotel Recommendations
    AI-powered personalization built from spend patterns, location signals, and explicit preferences. Dining inventory from Resy, hotels from Amex Travel. Available in the Amex Mobile App.
    2024 →
  • Carbon Emissions Tracker
    Data-driven sustainability feature tied to actual transaction data rather than estimates. 7,300+ tons of CO₂ abated over the program's first two years.
    2022–2023
  • Amex Token Service
    Scaled payment tokenization infrastructure from $100M to $1.1B in annual transaction volume through feature development, API optimization, and merchant adoption.
    2019–2021
2015–2025

HarvestYieldAcquiredNew York, NY

Co-founder & CTO

B2B agricultural fleet management platform. Built and scaled from zero to acquisition over ten years. Most of what I know about running a real business came from here.

  • Scale
    Grew to 1,700+ monthly users and $15M+ in transactions before the acquisition.
    2015–2025
  • Technical leadership
    Recruited and managed the engineering team. Owned full product lifecycle on Ruby on Rails, Swift, PostgreSQL, and AWS.
    2015–2025
2013–2015

Daily BurnNew York, NY

Software Engineer

Built the fitness recommendation engine that increased user engagement by 25%. Optimized backend API performance by 20%.

2011–2013

Deutsche BankNew York, NY

Associate Business Analyst

Architected incident management platform for 24/7 monitoring of high-frequency trading systems. Wrote business requirements and UX flows for financial products.

2008–2009

Tyco ElectronicsLowell, MA

Product Engineer

Coordinated transition of 5 RF semiconductor products from experimental stage to mass production, resulting in a $4M order for an advanced semiconductor developer.